Sir_Elderberry wrote:H2SO4 wrote:Walter.Horvath wrote:That's kinda the goal of advertising, though, getting an ad stuck in your head.
It's more to get the product stuck in your head. Apparently that commercial failed this goal for Krazyer, because Krazyer can't remember the product.
However, the effect need nto be conscious. Maybe next time he's looking at a bunch of [product type] he'll see that one and say "OHHH! That's what that commercial was about."
For a lot of commercials, especially for things that are small like soap or shampoo or something, I avoid any product for which I have that reaction. When I'm at a mall or store I'll sometimes think "hey, I remember that brand! they had that obnoxious commercial that got on my nerves. Let's buy from the competitors, shall we?"
Briareos wrote:Was it "More Than a Feeling"? I forget what the brand is now, but I do remember hearing the song on TV recently.
Yeah, that's the song. If you remember the brand, don't tell us. If simply remembering the brand is the goal, we shouldn't do anything to help that.