Logical fallacies/douchebaggery in commercials.

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Re: Logical fallacies/douchebaggery in commercials.

Postby _Axle_ » Sat Mar 19, 2011 4:25 am UTC

Magnanimous wrote:
Cloud Walker wrote:
Magnanimous wrote:Whole Foods has a new advertising campaign that panders to new parents... It's something like "You wouldn't let just anyone feed your baby." And whenever I see one of the signs, I always think YOU WOULDN'T DOWNLOAD A BABY.


Wait, why do you think that? I'm lost.

This might help. Though I like The IT Crowd's version better.


http://www.youtube.com/watch?v=OWPfcEOr2Yg

I think Bender's version is pretty good
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Re: Logical fallacies/douchebaggery in commercials.

Postby The Scyphozoa » Sun Mar 20, 2011 2:21 am UTC

Oregonaut wrote:There's this Alienware laptop commercial that plays sometimes, it shows this wannabe Erik Estrada guy spazzing like's he's hooked up to a car battery with a shitty green screen of a very poorly done alien battlefield. It then cuts to a waitress serving him a cup of coffee then standing there blinking like she forgot where she was or what she was doing, and he breaks the fourth wall by staring at the camera like he's the second coming of Elivs.

Alienware failed massively with this commercial.

http://www.youtube.com/watch?v=BR-LSkFCgHE This?
I don't see anything wrong with it. He's not spazzing out, he's firing a gun that obviously has a pretty heavy kick. She's not staring at him like he's Elvis, she's staring at him like he's weird, because of the face he was making at his computer screen.
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Re: Logical fallacies/douchebaggery in commercials.

Postby Deva » Sun Mar 20, 2011 3:03 am UTC

The Scyphozoa wrote:I don't see anything wrong with it. He's not spazzing out, he's firing a gun that obviously has a pretty heavy kick. She's not staring at him like he's Elvis, she's staring at him like he's weird, because of the face he was making at his computer screen.


Gives a pitying stare because he is terrible at the game. Hit by friendly fire and about to get ganked from behind? Worst positioning ever. Can only give a sheepish look (at us) upon his lack of skill getting exposed. Cannot even look her in the eye.

Edit: (Turning it up to 11. For fun. Is still not serious.) Look at his gear. No armor in a major battle? Surprised that he is not drooling on the computer. Is an obvious keyboard turner too. Does not see a mouse anywhere. Or a power cord. Would be merciful if he ran out of power. Alienware: Dominate, or get dominated, everywhere. Cannot help you being a scrub.

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Re: Logical fallacies/douchebaggery in commercials.

Postby Idhan » Fri Mar 25, 2011 6:23 pm UTC

Two that have been bugging me on Hulu lately:

A Dove commercial (I think) which says "If soap dries itself, imagine what it must do to your skin," with images of a soap bar drying out. Okay, soap may tend to dry out, and it may tend to dry your skin because it removes oils which lock in moisture, but in general, things which dry other things do not tend to dry themselves. Water has to be conserved. Stuff which tends to remove moisture from other things tends to become moist itself.

There's one for Toyota which says something about using a hybrid synergy drive on a Roller Coaster, and speculates "maybe it could be used to power the whole amusement park." No. At best, it would make the Roller Coaster almost capable of powering itself. Even that doesn't seem likely, considering that roller coasters are momentum-operated and you don't want them braking a lot to make the ride slower and less exciting (excitement being, of course, the whole purpose of the ride).

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Re: Logical fallacies/douchebaggery in commercials.

Postby joshz » Mon May 09, 2011 11:37 pm UTC

I heard an ad on the radio today. I'm not sure what it was for--I turned on the radio, heard the following, and immediately turned it off.
You could save up to hundreds of dollars or more!
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Re: Logical fallacies/douchebaggery in commercials.

Postby Sandry » Mon May 09, 2011 11:43 pm UTC

joshz wrote:I heard an ad on the radio today. I'm not sure what it was for--I turned on the radio, heard the following, and immediately turned it off.
You could save up to hundreds of dollars or more!

You may or may not save any amount of money at all! Offer completely non-specified, but is for a limited time only! Not that theoretically you'd be able to tell!

*grin* I'm glad you bumped this thread - it amuses me, in an indignant sort of way.
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Re: Logical fallacies/douchebaggery in commercials.

Postby Levi » Tue May 10, 2011 1:00 am UTC

joshz wrote:I heard an ad on the radio today. I'm not sure what it was for--I turned on the radio, heard the following, and immediately turned it off.
You could save up to hundreds of dollars or more!

There's similar one that I've heard a lot recently:
If someone else is selling a car cheaper than we are, we'll give it to you for $500 less or it's FREE! ABSOLUTELY FREE!

Yup, I'm totally getting a free car out of this.

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Re: Logical fallacies/douchebaggery in commercials.

Postby joshz » Tue May 10, 2011 1:14 am UTC

Well, I suppose if someone's selling a car for ≤ $500...
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Re: Logical fallacies/douchebaggery in commercials.

Postby The Scyphozoa » Tue May 10, 2011 5:03 am UTC

Levi wrote:
joshz wrote:I heard an ad on the radio today. I'm not sure what it was for--I turned on the radio, heard the following, and immediately turned it off.
You could save up to hundreds of dollars or more!

There's similar one that I've heard a lot recently:
If someone else is selling a car cheaper than we are, we'll give it to you for $500 less or it's FREE! ABSOLUTELY FREE!

Yup, I'm totally getting a free car out of this.

Paradox tiem?
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Re: Logical fallacies/douchebaggery in commercials.

Postby H2SO4 » Wed May 11, 2011 3:02 pm UTC

Mattress World here in Oregon has the same sorta thing.

"If we can beat a competitor's price on any comparable mattress, then the mattress is FREE!"
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Re: Logical fallacies/douchebaggery in commercials.

Postby Oregonaut » Wed May 11, 2011 3:04 pm UTC

...If you don't come see me today, I can't save you any money.

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Re: Logical fallacies/douchebaggery in commercials.

Postby Giant Speck » Wed May 11, 2011 3:36 pm UTC

"Get more sleep without counting sheep and have another night of bliss! Across from JC Penny's warehouse, on Arctic is where we is! Save more bucks at the Mattress Ranch!"
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Re: Logical fallacies/douchebaggery in commercials.

Postby Cloud Walker » Wed May 11, 2011 6:21 pm UTC

Giant Speck wrote:Mattress Ranch


Reminds me of mattresses.
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Re: Logical fallacies/douchebaggery in commercials.

Postby solarion » Fri May 13, 2011 6:07 am UTC

Related to the few posts above: I see a toothbrush ad that says

Removes up to 99% of plaque!


So all we actually know is that it doesn't remove all of it.

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Re: Logical fallacies/douchebaggery in commercials.

Postby Ashlah » Sat May 14, 2011 12:08 am UTC

Do we have a thread for non-douchey commercials? Because Google Chrome has a commercial completely based around the It Gets Better Campaign. And I was so amazed to see it that I almost cried.

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Re: Logical fallacies/douchebaggery in commercials.

Postby OBrien » Sat May 14, 2011 12:32 am UTC

solarion wrote:Related to the few posts above: I see a toothbrush ad that says

Removes up to 99% of plaque!


So all we actually know is that it doesn't remove all of it.


I dunno how it works everywhere else but here in good ol' Blightey products that claim to remove bacteria never claim to remove 100% of it, on the off chance that a resistant strain evolves and they'd inadvertantky be guilty of false advertising.
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Re: Logical fallacies/douchebaggery in commercials.

Postby BurningLed » Sat May 14, 2011 3:09 am UTC

OBrien wrote:
solarion wrote:Related to the few posts above: I see a toothbrush ad that says

Removes up to 99% of plaque!


So all we actually know is that it doesn't remove all of it.


I dunno how it works everywhere else but here in good ol' Blightey products that claim to remove bacteria never claim to remove 100% of it, on the off chance eventual near-certainty that a resistant strain evolves and they'd inadvertently be guilty of false advertising.


FTFY.
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Re: Logical fallacies/douchebaggery in commercials.

Postby Magnanimous » Sat May 14, 2011 4:40 am UTC

I was just at a random grocery store, and there was a poster saying, verbatim, "The snacks won't buy themselves!"

Isn't that a little... I don't know. It's almost a parody of consumerism, but it looked like a serious ad.

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Re: Logical fallacies/douchebaggery in commercials.

Postby You, sir, name? » Sat May 14, 2011 4:56 am UTC

solarion wrote:Related to the few posts above: I see a toothbrush ad that says

Removes up to 99% of plaque!


So all we actually know is that it doesn't remove all of it.


I read this as

Removes up to 99% of plague!


If only they had this brush a couple of hundred years ago.
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Re: Logical fallacies/douchebaggery in commercials.

Postby chridd » Sat May 14, 2011 11:22 pm UTC

Ashlah wrote:Do we have a thread for non-douchey commercials?

viewtopic.php?f=2&t=23339
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Re: Logical fallacies/douchebaggery in commercials.

Postby mercutio_stencil » Sun May 15, 2011 6:36 pm UTC

Ashlah wrote:Do we have a thread for non-douchey commercials? Because Google Chrome has a commercial completely based around the It Gets Better Campaign. And I was so amazed to see it that I almost cried.


I don't know, 3 minutes ago I was feeling great, Now I'm all misty eyed...

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Re: Logical fallacies/douchebaggery in commercials.

Postby BoomFrog » Mon May 16, 2011 9:37 am UTC

OBrien wrote:
solarion wrote:Related to the few posts above: I see a toothbrush ad that says

Removes up to 99% of plaque!


So all we actually know is that it doesn't remove all of it.


I dunno how it works everywhere else but here in good ol' Blightey products that claim to remove bacteria never claim to remove 100% of it, on the off chance that a resistant strain evolves and they'd inadvertantky be guilty of false advertising.

That's fine and all, but the douchy part is that it could remove 1% of plaque and still be a true statement.
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Re: Logical fallacies/douchebaggery in commercials.

Postby phlip » Mon May 16, 2011 11:00 am UTC

Despite the mathematical uselessness of the phrase, I'm pretty sure that, legally, if something as advertised as "up to X", or "X or more" (or "up to X or more", for that matter), X has to be achievable. It's just a way of advertising based off the extreme values rather than the average. So if you did a test, and it got usually around, say, 60%, with outliers at 30% and 99% (numbers pulled from arse) then you could advertise it as "up to 99%". And if there was a second outlier at 95% you could advertise it as "up to 95% or more!"

For a more concrete example, take a sale... most things are, say, 5-10% off, but a handful of things are 50% off... then it can be advertised as "save up to 50%"... they can't advertise it as being "up to 50%" without actually having some things on sale for 50% off, even though it would still pedantically fit mathematically if you interpreted it as "not more than 50%"... but you wouldn't be able to get all the way up to 50% in that case, so it'd be lying.

So yeah, while they're significantly less useful than a real average figure, they're not completely-useless figures. Just mostly-useless.

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Re: Logical fallacies/douchebaggery in commercials.

Postby Goldstein » Mon May 16, 2011 11:06 am UTC

Yeah, it's all nested hypotheticals.
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Re: Logical fallacies/douchebaggery in commercials.

Postby phlip » Mon May 16, 2011 11:39 am UTC

... I hate you now.

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Re: Logical fallacies/douchebaggery in commercials.

Postby The Chosen One » Mon May 16, 2011 7:50 pm UTC

I hate the ones where the product is "better than the leading brand". If it's so much better, why is their competitor doing so well?
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Re: Logical fallacies/douchebaggery in commercials.

Postby Kewangji » Mon May 16, 2011 8:07 pm UTC

The Chosen One wrote:I hate the ones where the product is "better than the leading brand". If it's so much better, why is their competitor doing so well?

Terrible marketing, making the viewer question their product's quality?
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Re: Logical fallacies/douchebaggery in commercials.

Postby Sir_Elderberry » Mon May 16, 2011 8:11 pm UTC

The Chosen One wrote:I hate the ones where the product is "better than the leading brand". If it's so much better, why is their competitor doing so well?

Isn't this sort of a self-inflicted bandwagon fallacy?
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Re: Logical fallacies/douchebaggery in commercials.

Postby Oregonaut » Mon May 16, 2011 8:13 pm UTC

"Our product sucks so hard, it kills you when you use it then takes over your corpse and burns your house down."
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Re: Logical fallacies/douchebaggery in commercials.

Postby SamaraLexx » Mon May 16, 2011 8:29 pm UTC

The Chosen One wrote:I hate the ones where the product is "better than the leading brand". If it's so much better, why is their competitor doing so well?


You are a growing brand's worst nightmare.

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Re: Logical fallacies/douchebaggery in commercials.

Postby The Scyphozoa » Mon May 16, 2011 8:38 pm UTC

This is the second time I've done this in reply to Oregonaut, but...
Oregonaut wrote:"Our product sucks so hard, it kills you when you use it then takes over your corpse and burns your house down."

With the lemons!

I'm hoping the urge to do that will die down after a while.
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Re: Logical fallacies/douchebaggery in commercials.

Postby SecondTalon » Tue May 17, 2011 7:48 pm UTC

SamaraLexx wrote:
The Chosen One wrote:I hate the ones where the product is "better than the leading brand". If it's so much better, why is their competitor doing so well?


You are a growing brand's worst nightmare.

To further it along...

Reasons Product X is better than Y even though Y has much larger sales.
X is superior in Z way but...

is newer. You've probably never heard of it.
is more expensive than Y.
is that horrible avocado green color that was popular in the 60s.
is only for a specific subtype while Y is for the more general type - like a cleaner that's best on oak furniture rather than just wood furniture in general
people prefer the R in Y better. Yeah, it's better in Z, but Z isn't everything.
is not sold in Wal-Mart because they refuse to match Wal-Mart's goddamn recockulous demands.
is not sold in twin packs, or in a package with Q because they don't make a Q type product while the makers of Y do... and pack Y and Q together.
is being marketed to aficionados and frankly is kinda glad that it's not the mass-market go-to. Because it means they can charge three times as much and end up with a larger yearly profits when compared to the makers of Y.
is named something that falls alphabetically after Y, so it gets stocked on the bottom of the shelves where most people don't really look. Yeah, this is a thing - there's prime real estate of the shelf, and the most prime is around 4.5-5.5 feet above the ground - right at or slightly below most people's eye level.
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Re: Logical fallacies/douchebaggery in commercials.

Postby SamaraLexx » Tue May 17, 2011 8:01 pm UTC

SecondTalon wrote:is named something that falls alphabetically after Y, so it gets stocked on the bottom of the shelves where most people don't really look. Yeah, this is a thing - there's prime real estate of the shelf, and the most prime is around 4.5-5.5 feet above the ground - right at or slightly below most people's eye level.


I remember when I first learned about that in college. Now I always look at the bottom shelves first, because I just feel bad.

Commercial that annoyed me yesterday - it was for Raymour & Flanagan, where they said a collection was "exclusively and only" available there. The redundancy bugged me for some reason.

And then they described the couches as "sassy", which made me picture my couch bitchslapping me or something.

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Re: Logical fallacies/douchebaggery in commercials.

Postby broken_escalator » Tue May 17, 2011 8:09 pm UTC

It also depends on the product.

If it is to be aimed at children, such as sugary cereals, they will be placed low to the ground where kids will find them. Kasha on the other hand is an "adult" cereal, where healthy or organic is stressed, and is placed typically at the top. Mid level is definitely the best because both demographs can see it, so it shouldn't be surprising to see a food like cheerios dominating there.

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Re: Logical fallacies/douchebaggery in commercials.

Postby DaBigCheez » Tue May 17, 2011 8:12 pm UTC

I am annoyed at a recent ad campaign Chase bank's been running. It goes something like this:

Annoying Chase Bank Radio Commercial wrote:Here's James trying to set up an online banking account for his small business.
'Gaah, how does this work? What are all these buttons?'

Here's Tim setting up his online banking account with Chase bank.
'And move this here, and this here...'

James:
'Access denied? What IS THIS?!'

Tim:
'That was easy.'

I get what they're trying to say. "Our service is easier to use, other services are frustrating" - that much is legitimate advertising. What I don't like is kind of an undercurrent; it feels like the "represented persons" are not peers in technical expertise. It feels like James is computer-illiterate in general, while Tim is experienced. And while I realize that the message is "you don't have to be an expert/you can become an expert with our system immediately", it seems to carry a message of "People who use other online banking systems are stupid. You should join our bank [and feel/be]/[because you are] smart and you can be better than them."
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Re: Logical fallacies/douchebaggery in commercials.

Postby a_fuzzyduck » Tue May 17, 2011 10:31 pm UTC

[quote="SamaraLexx"]I remember when I first learned about that in college. Now I always look at the bottom shelves first, because I just feel bad.

I always look at the bottom shelves first - there's got to be a reason they'd rather you bought the higher up stuff than that. Usually price, I've found
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Re: Logical fallacies/douchebaggery in commercials.

Postby blue_eyedspacemonkey » Thu May 19, 2011 8:22 pm UTC

broken_escalator wrote:It also depends on the product.

If it is to be aimed at children, such as sugary cereals, they will be placed low to the ground where kids will find them. Kasha on the other hand is an "adult" cereal, where healthy or organic is stressed, and is placed typically at the top. Mid level is definitely the best because both demographs can see it, so it shouldn't be surprising to see a food like cheerios dominating there.
Totally completely unrelated but I work in a pharmacy. The condoms/lube are kept on two of the bottom shelves. Kids love them. Parents get flustered :P
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Re: Logical fallacies/douchebaggery in commercials.

Postby SecondTalon » Thu May 19, 2011 8:27 pm UTC

Interesting. All the pharmacy places, be they stand-alone or within some other store (like a grocery or whatever) put the condoms and lube at eye level.

Floor level is for pregnancy tests.
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Re: Logical fallacies/douchebaggery in commercials.

Postby You, sir, name? » Thu May 19, 2011 8:30 pm UTC

SecondTalon wrote:Interesting. All the pharmacy places, be they stand-alone or within some other store (like a grocery or whatever) put the condoms and lube at eye level.

Floor level is for pregnancy tests.


Floor level is eye level for kids. Eye level for adults is way up in the ceiling for kids.

Possibly related fact.
I edit my posts a lot and sometimes the words wrong order words appear in sentences get messed up.

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emceng
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Re: Logical fallacies/douchebaggery in commercials.

Postby emceng » Thu May 19, 2011 8:35 pm UTC

DaBigCheez wrote:I am annoyed at a recent ad campaign Chase bank's been running. It goes something like this:

Annoying Chase Bank Radio Commercial wrote:Here's James trying to set up an online banking account for his small business.
'Gaah, how does this work? What are all these buttons?'

Here's Tim setting up his online banking account with Chase bank.
'And move this here, and this here...'

James:
'Access denied? What IS THIS?!'

Tim:
'That was easy.'

I get what they're trying to say. "Our service is easier to use, other services are frustrating" - that much is legitimate advertising. What I don't like is kind of an undercurrent; it feels like the "represented persons" are not peers in technical expertise. It feels like James is computer-illiterate in general, while Tim is experienced. And while I realize that the message is "you don't have to be an expert/you can become an expert with our system immediately", it seems to carry a message of "People who use other online banking systems are stupid. You should join our bank [and feel/be]/[because you are] smart and you can be better than them."


I understand what you mean. There are many commercials out there(certain beer, Dodge Durango, and Mtn Dew spring to mind) where the result of the commercial is not "I want to buy xxx", it's "People that buy xxx are frakking idiots".
When I became a man I put away childish things, including the fear of childishness and the desire to be very grown up. - CS Lewis


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