The Chosen One wrote:I hate the ones where the product is "better than the leading brand". If it's so much better, why is their competitor doing so well?
You are a growing brand's worst nightmare.
To further it along...
Reasons Product X is better than Y even though Y has much larger sales.
X is superior in Z way but...
is newer. You've probably never heard of it.
is more expensive than Y.
is that horrible avocado green color that was popular in the 60s.
is only for a specific subtype while Y is for the more general type - like a cleaner that's best on oak furniture rather than just wood furniture in general
people prefer the R in Y better. Yeah, it's better in Z, but Z isn't everything.
is not sold in Wal-Mart because they refuse to match Wal-Mart's goddamn recockulous demands.
is not sold in twin packs, or in a package with Q because they don't make a Q type product while the makers of Y do... and pack Y and Q together.
is being marketed to aficionados and frankly is kinda glad that it's not the mass-market go-to. Because it means they can charge three times as much and end up with a larger yearly profits when compared to the makers of Y.
is named something that falls alphabetically after Y, so it gets stocked on the bottom of the shelves where most people don't really look. Yeah, this is a thing - there's prime real estate of the shelf, and the most prime is around 4.5-5.5 feet above the ground - right at or slightly below most people's eye level.