Chronologically, we'll start with a McDonald's billboard from last summer. This is a prime example of a huge multi-national trying to seem friendly and local by referencing something that the locals must care about, right? Thing is, most Utahans never even think about the damn Lake, let alone like/admire it. It's a big, stinky, shallow puddle that supports neither life (save for brine shrimp. w00t!) nor recreation and is the leftovers from the much cooler Lake Bonneville. That's not what I want to think about when diving into my 42oz Dr. Pepper.
Radio ads are havens for flawed logic. I hate 'em. Around back to school time there was an ad for Eagle Gate College that bugged me enough that I can still recall the beginning from memory, verbatim.
You find the car you want. Not want, drool over. Then you see the price and think, "What is wrong? This is America, and every day you can achieve something great." But someone has to believe it. That person is you. Then you have to team up with someone who believes in you. That person is Eagle Gate College.
*aneurysm* I know that your pissant school is cheaper than the U, I still don't know how the hell that gets me this car I'm apparently drooling over (even though I have no concept of car prices). I have a right to own this damn car!! This is freaking AMERICA!! It...just....no!! Just no!! Shut it. Also, it is read by a girl who obviously has had no training, and may not have read the copy before the first take. And is obnoxiously bubbly.
Nobody has mentioned one of the worst things advertisers do to hock their wares: parody a classic rock song. Because of this, I will never set foot on a Low Book Sales lot. Ever. All dealership ads are way too excited about their current shitty sale anyway to ever convince me that now is a better time to buy than the last time you said there's never been a better time to buy. I guess I'll just hold off until you stop saying that, then buy.
The one's that are currently getting to me (radio ads again) are the Verizon spots. They represent everything that kept me from getting a cell phone (I did finally get one at Christmas, but it wasn't my fault). They consists of a woman talking to a Verizon salesman. She says something vapid, to the effect of "It's a new year, I've got a new attitude!" He then, as salesmen do, presents a current model (I am ashamed to say it is the model I have, again it is not my fault), with some of the features. The lady then shows off her low self esteem in response to each feature (my favourite being this exchange: He: "You can even download music on the fly." She: "My boyfriend loves that!"). The point being proven is that you don't buy this phone for its features, you buy this phone for social standing.
EDIT: Was that too much? I never know.