Who wrote "Ralph Waldo Emerson deserved to be shot?"

A slow, analog alternative to the internet

Moderators: SecondTalon, Moderators General, Prelates

Posts: 191
Joined: Tue Apr 01, 2008 6:55 pm UTC

Who wrote "Ralph Waldo Emerson deserved to be shot?"

Postby quantropy » Tue Dec 09, 2014 6:52 am UTC

I wondered if anyone could help me remember a book I once read. It was about marketing, and noted that Ralph Waldo Emerson said something along the lines of
Build a better mousetrap, and the world will beat a path to your door, but that this was really terrible advice - products don't just sell themselves - and so Emerson deserved to be shot.

The trouble is I haven't been able to find this book again, and I feel it would be really useful to be able to quote this. Can anyone help me find it?

Note: Going to google books and entering "ralph waldo emerson" "deserved to be shot", brings up Paulo Coelho's The Alchemist as the first result. This is due a reviewer of The Alchemist who said that he "read somewhere that Emerson deserved to be shot for his quote about mousetraps", but doesn't say where. Of course not: I wrote the review.

Of course maybe I just hallucinated the whole thing.

Return to “Books”

Who is online

Users browsing this forum: No registered users and 6 guests